A contract allowing a licensee to use the licensor's trademark in connection with specific goods or services within defined parameters. Wisconsin's balanced legal climate creates specific considerations for TLA drafting and enforcement.
Analyze Your TLA Free →Wisconsin requires non-competes to be reasonable in territorial scope, time duration, and type of employment.
Wis. Stat. § 103.465 requires courts to void non-competes that are unreasonable — no blue-penciling allowed.
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